What do Lasso’s core features do, and what does each one mean?
Lasso’s core features help you manage links, present products clearly, and earn more from existing content, without needing multiple tools. Here’s what each real feature does, in plain English.
Links
What it means: Your central link library.
What it does:
Links store every product or URL you promote. If you update a link in Lasso, it updates everywhere you’ve used it.
Use Links to:
Manage product and outbound links in one place
Update destinations globally
Keep links organized and consistent
Displays
What it means: Visual layouts for your links.
What it does:
Displays turn links into product boxes, buttons, lists, or comparison-style layouts that are easier to notice and click.
Use Displays to:
Highlight recommendations
Improve click-through rates
Structure product-heavy content
Groups
What it means: Collections of related links.
What it does:
Groups let you bundle multiple links together so you can manage or display them as a set.
Use Groups to:
Organize links by topic or post
Build comparison-style displays
Reuse the same product set in multiple places
Pages
What it means: Standalone pages built from your links.
What it does:
Pages let you create link-in-bio pages, curated product collections, or simple landing pages without another tool.
Use Pages to:
Create link-in-bio setups
Share recommendations outside your site
Replace simple product or landing pages
Opportunities
What it means: Suggestions to improve monetization.
What it does:
Opportunities surface places where links are missing, broken, or could be improved in your existing content.
Use Opportunities to:
Find unlinked product mentions
Fix outdated or broken links
Improve earnings without creating new content
Brand Deals
What it means: Higher-earning Amazon product options inside Lasso.
What it does:
Brand Deals let you earn a higher percentage on certain Amazon products using the same types of links you already promote.
Use Brand Deals to:
Earn more from the same traffic
Increase payouts without changing content
Promote products viewers already trust
Brag Mode
What it means: A way to spotlight top recommendations.
What it does:
Brag Mode lets you visually emphasize your best or favorite products.
Use Brag Mode to:
Call out “top picks” or favorites
Draw attention to high-performing links
Increase visibility for key recommendations
Analytics (paid plans)
What it means: Performance tracking for your links and displays.
What it does:
Analytics show how your links perform across your site or YouTube channel.
Use Analytics to:
See what gets clicked
Identify top and low performers
Optimize placement and earnings
In simple terms
Lasso’s core features help you store links, display them better, find easy improvements, and earn more from the same content, all from one place.