Lasso’s Brand Deals let you earn more money from curated products and partners directly through Lasso, while keeping the same Amazon shopping experience your viewers already trust.
What are Lasso’s Brand Deals?
Lasso’s Brand Deals are curated product partnerships available inside Lasso.
A key benefit is that Brand Deals use Amazon products, so you can promote the same types of products you already link to with Amazon Associates.
Instead of managing multiple systems, you can:
Browse available Brand Deals inside Lasso
Add them to your site, videos, or Pages like any other Lasso link
Earn higher payouts when viewers purchase
Everything is handled inside Lasso.
How do Lasso’s Brand Deals work?
When you use a Brand Deal:
Lasso handles the tracking and attribution
Viewers click your link and purchase on Amazon as usual
Earnings are tracked and credited through Lasso
From the viewer’s perspective, nothing changes. They see a normal Amazon product and complete their purchase the same way they always do.
How do Brand Deals increase earnings compared to Amazon Associates?
Because Brand Deals are built on Amazon products, you can:
Promote the same products you already use in Amazon Associates
Use the same placements, links, and content
Earn a higher percentage on eligible products
This means you can increase how much you earn from the same traffic and the same links, without changing your content or sending viewers somewhere new.
How do Lasso’s Brand Deals relate to the main Lasso product?
Brand Deals are built directly into Lasso, not added on later.
Lasso manages:
Link creation and management
Displays and Pages
Organization and global updates
Brand Deals add:
Ready-to-use monetization opportunities
Higher-earning options for Amazon products
Together, they let you manage links and increase earnings from one system.
Do I have to use Lasso’s Brand Deals to use Lasso?
No.
Brand Deals are optional.
You can:
Use Lasso only for link management, displays, and Pages
Continue using Amazon Associates as usual
Layer in Brand Deals when you want to earn more from eligible products
Lasso works either way.
Who should use Lasso’s Brand Deals?
Lasso’s Brand Deals are a good fit if you:
Already promote Amazon products
Want to earn a higher percentage from the same links
Don’t want to change your content or viewer experience
Create content for blogs, YouTube, or social platforms
Want a simpler way to increase earnings
They’re especially useful for creators who want more revenue without more work.
Who might not need Lasso’s Brand Deals?
You may not need Brand Deals if you:
Do not promote Amazon products
Prefer to rely entirely on private, custom brand partnerships
Even then, many creators use Brand Deals alongside their existing setup.
In simple terms
Lasso’s Brand Deals let you earn a higher percentage on Amazon products you already promote, using the same links and content, while Lasso handles tracking, Pages, and link management.