Skip to main content

What are Opportunities in Lasso, and how does Lasso find higher-paying alternatives?

Opportunities in Lasso are higher-paying alternatives to products you already promote, found by comparing your existing links with available brand deals and upgraded automatically after you approve them.

Written by Caitlin Ward

Opportunities in Lasso highlight ways to earn more from products you are already promoting. Lasso scans the links you have added to your dashboard and compares them against available offers in the Brand Deal Marketplace. When Lasso finds a higher-paying alternative for the same or equivalent product, it surfaces this as an Opportunity. If you choose to accept it, Lasso will automatically replace the existing link or product with the higher-paying option across your site.

Did this answer your question?