Lasso's Analytics tools help you go beyond raw clicks. Instead of guessing what to optimize, you can quickly see:
What’s getting clicked
Which clicks go to dead ends
What to fix first for the biggest impact
Whether you’re managing a website, YouTube channel, or social content, Lasso's Analytics tool gives you a clear path from data → action → more earnings.
How to Navigate Analytics
You can access Analytics from your account sidebar or directly at this link. You have several different reports available:
Dashboard: Quick performance overview
Clicks by Link: Which links are getting clicked
Clicks by Content: Which posts/videos are getting clicked
Link Alerts: Clicks to links that are broken, out-of-stock, or could be earning higher commissions.
Brand Deals: Clicks to links from Lasso's Brand Deals Marketplace.
International: Clicks that were redirected to another Amazon locale.
Analytics Pages (What They Do + How to Use Them)
Dashboard: Your Quick Health Check
Use this when you want a fast answer to: “How are things going?”
What you’ll see:
Total clicks and trends over time
Brand deal performance (clicks, commissions, EPC)
Link alerts (broken, out-of-stock, opportunities)
Date comparisons
How to use it:
Check performance trends at a glance
Spot sudden drops or spikes
Decide where to dig deeper next
Clicks by Link: Check Individual Link Performance
Use this when you need to answer: “Which links are popular (or not)?”
What you’ll see:
Click data for each link
Trends over time
How often you use the link
Alert and opportunity indicators
How to use it:
Find links that need updating
Spot declining performance early
Click a link to see which posts or videos are driving the clicks
Clicks by Content: Optimize Your Posts & Videos
Use this to answer: “Which content should I update first?”
What you’ll see:
Clicks, views, and trends by post/video
Number of links per piece of content
Alerts and opportunities tied to the links on those posts/videos
How to use it
Find high-traffic content with low clicks
Identify high-traffic content with broken links
Click a post or video to see which links are getting clicked, and move the most popular links earlier in the post or description
Link Alerts: Fix Revenue Leaks Fast
Use this when you want to: “Recover lost earnings quickly.”
What it’s for:
Broken links
Out-of-stock products
Higher commissions available from Lasso's Partner Deals Marketplace
How to use it:
Prioritize fixes based on click impact
Focus on high-traffic issues first
Work through broken links, then out-of-stock products, then higher commissions
Brand Deals: See What's Selling
What it’s for:
Track clicks and sales for products from Lasso's Partner Deals Marketplace
Any non-Marketplace Amazon links will be reported in your Amazon Associates account
How to use it:
Promote popular products more often or more prominently
Swap underperforming products to a different product
International: Grow Global Revenue
Use this to answer: “Am I missing money from international traffic?”
What you’ll see:
International click trends
Country-level breakdowns
Tracking ID connection status
Link-level drilldowns
How to use it:
Identify countries sending meaningful traffic
Add missing tracking IDs quickly
Unlock additional revenue from global audiences
Recommended Workflow (Simple Playbook)
If you’re not sure where to start, follow this flow:
Start with Dashboard → Get your overall performance
Fix Link Alerts → Recover lost revenue
Open Clicks by Content → Optimize high-traffic posts and videos
Check Clicks by Link → Feature popular products more often
Review International weekly → Add missing tracking IDs as needed
This keeps your workflow focused on highest-impact actions first.
Key Metrics (Quick Guide)
Total Clicks: How many times your links were clicked
Brand Deals – Performance from Lasso Marketplace partnerships
Opportunity Clicks: Products that could be earning higher commissions
Recovered Clicks: Gains from Lasso optimizations
Alerts: Issues like broken or out-of-stock links
Plan Access (What to Expect)
Free
Limited data history
Some reports locked
Creator
Core analytics available
Some deeper insights gated
Pro / Studio
Full analytics access
Advanced insights and international reporting
The Big Picture
Lasso Analytics isn’t just about tracking clicks; it’s about knowing what to do next.
Instead of digging through spreadsheets or guessing what to fix, you can:
Spot problems instantly
Prioritize what matters
Turn missed opportunities into real revenue
Need Help?
If you have questions, the Lasso team is here to help. Click that chat bubble in the bottom right corner, or send an email to [email protected] anytime. We're here for you!