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What Is Lasso?

Everything you need to know about what Lasso is, who it's for, and why you should use Lasso.

Written by Caitlin Ward

Lasso is the all-in-one affiliate marketing toolkit that helps you earn more, work less, and stay ahead.

Whether you’re a blogger, YouTuber, or influencer, Lasso simplifies how you monetize content with smarter links, better payouts, and total control over your affiliate revenue.


See How Lasso Works

See everything Lasso can do in just 5 minutes: 👇


For WordPress

Lasso started as the essential affiliate marketing plugin for WordPress, helping creators:

  • Quickly create high-converting product displays that readers want to click

  • Automatically show and update Amazon-compliant images and prices

  • Easily import and organize all their affiliate links

Our displays come in six styles: Single, Button, Image, List, Grid, and Gallery. Like this!

Each product display type comes with eight customizable themes. Plus, our built-in link management system ensures you never have to worry about outdated or broken links.

And we’re not just for Amazon Affiliates! Lasso works with any affiliate program and allows unlimited links.

Lasso also supports advanced analytics and a comprehensive link management dashboard, optimizing performance for various affiliate programs beyond Amazon.


For YouTubers and Influencers

Affiliate marketing isn’t just for blogs—Lasso now works for YouTube, Instagram, and other social platforms too.

With Lasso, you can:

  • Expand your earning potential by accessing a verified Marketplace of brands offering higher commission rates.

  • Gain insights into link performance with tools designed to track clicks.

  • Redirect international viewers to their local Amazon store to maximize global commissions

  • Cloak and share links branded with your own domain, increasing trust and clicks

Simply put, Lasso makes managing and monetizing your links across multiple platforms easier than ever. Whether you're a blogger, YouTuber, or influencer, Lasso delivers tailored tools to optimize each affiliate link, making performance tracking and link effectiveness management seamless.


For Every Affiliate Marketer

Affiliate marketing commissions are shrinking, but Lasso helps you earn more without extra work. This includes:

  • Higher commission rates via exclusive brand partnerships. Gain access to over 2,000 Amazon brand deals automatically by signing up for any Lasso plan.

  • Mobile deep linking for an easier user experience, so clicks to your Amazon links will open in-app while still giving you commission for the sale.

  • Link localization for global reach. Send your audience to their local Amazon stores for better conversions, eliminating geographic purchase barriers.

  • Streamlined Click Tracking: Track which links and content receive the most clicks, allowing you to refine your strategy for optimal performance.

Every time you drop an Amazon link in your blog, YouTube description, Link-in-Bio tool, or Instagram DMs, you could be making more—without changing anything about how you link.


Why You Should Use Lasso

Subscribing to Lasso gives you access to a powerful toolkit and a team of affiliate marketers who will:

  • Teach you best practices for using Displays, Comparison Tables, and Lasso Links

  • Help you optimize your affiliate strategy to make more money

  • Answer any questions about Lasso, WordPress, YouTube, affiliate marketing, and more!


Take Your Site (or Channel) to the Next Level

Are you ready to earn more on autopilot? Get started today and start earning more from your links!

👉 Sign up now: https://getlasso.co/pricing

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