What is Lasso's Marketplace?
Lasso's Marketplace is a component of our web app that shows you a wide catalog of products we have higher commission rates for:
Here, you can find new products that you may want to promote that align with your brand by using the categories and seeking out matching products.
It's also where you can view Opportunities to earn bonus commissions for products you're already promoting.
Each product shows its current Amazon price, image, title, star rating, and most importantly: Lasso high-paying, exclusive commission rate.
How to Create a Link in the Marketplace
Once you've found a deal you want to promote, just click on the Get Link button:
You can then add this link to your Lasso Dashboard inside WordPress or use the link anywhere else you'd like to, like on social media or YouTube.
The link functions just like a normal Amazon affiliate link, but you get higher commissions from Lasso instead of the base Amazon Associates commissions. 😎
How to Get Paid for Lasso Marketplace Sales
Before you can get paid your juicy higher commission rates, you'll need to set up your payment preferences with Stripe.
Note: Your standard Amazon commissions will be paid by Amazon Associates as normal. Commissions from the Marketplace are paid to you separately by Lasso.
All you need to do is confirm your payment settings by going to the Payouts page in Lasso:
You'll be taken to Stripe where you can enter your details to get direct payments for extra commissions you make.
FAQs
How Much Does Lasso's Marketplace Cost to Use?
The Marketplace is completely free to use on all Lasso plans.
Why Does Lasso Offer This for Free?
We don't think publishers should have to pay to get better commissions on their product recommendations.
Lasso can offer this to our customers for free because we take a small fee from the sellers for promoting the product to you, the publisher.
How does amazon credit me without knowing my Amazon Associates information?
Marketplace products will be credited to your Lasso account, not your Amazon Associates account. Those will be tracked by a unique "maas" attribute that is specific to you, the brand, and the product. You will get paid by Lasso for those commissions. Any other Amazon links that aren't part of Lasso's Marketplace will be tracked and paid by Amazon Associates just like normal.
How Does the Marketplace Benefit Publishers?
Lasso's Marketplace benefits publishers by offering them much higher commission rates on the same or similar products they are already promoting on their sites.
It's quite simple: switch to Lasso's Amazon affiliate links and earn more money!
How Does Lasso's Marketplace Benefit Sellers?
Lasso's Marketplace benefits sellers because they're getting more clicks and sales to their products with a risk-free and significantly lower cost than pay-per-click (PPC) ads.
Amazon already incentivizes sellers to get more sales from outside of Amazon.
That's because they want sellers to use their own means to drive traffic to Amazon. The more traffic going to Amazon, the more sales they make overall, and the more they win.
It also helps them rank better in Amazon search as Amazon promotes listings with more externally-driven sales, and they're willing to pay for this.