Overview: What Is Boosting?
For Amazon links only, Lasso can automatically apply higher-paying commission rates when they're available in the Brand Deals Marketplace. This only applies to when the products share the same ASIN.
Note that Lasso does not update the Primary Destination URL to include the new tracking attributes. You still keep your normal link. If boosting is enabled, Lasso checks for the best rate that's available every time the link is clicked:
If the Brand Deal exists, Lasso's applies the higher commission rate, and you get paid by Lasso.
If no Brand Deal exists, you earn from Amazon Associates just like normal.
Your readers still shop on Amazon as usual, and they still see the exact same product. You just earn more. đ¸
What Boosting does not do
It does not convert non-Amazon links (ShareASale, Impact, etc.) into Amazon links
It does not send shoppers to a different retailer or a different product
It does not affect mobile deep linking or internationalization
Global vs. Per-Link Controls
Lasso uses two related settings to control automatic commission upgrades:
Setting | Where to find it | What it controls |
Auto-upgrade Eligible Links | WordPress â Lasso â Settings â Amazon | Your site-wide default for whether eligible Amazon links can receive higher commissions from Lasso's Brand Deal Marketplace |
Boosting | Link Details page for an individual link | Per-link control that can follow your global default or override it |
Global Controls
Auto-upgrade Eligible Links can be found by:
Navigating to the Lasso plugin in WordPress.
Clicking the Settings tab.
Navigating to Amazon in the top right of that Settings page.
Auto-upgrade Eligible Links is in the right-hand column.
Don't forget to hit Save Changes if you alter your settings! đ¤
Per-Link Controls
Boosting settings for individual links can be found by:
Navigating to the Lasso plugin in WordPress.
Clicking on any Amazon link in the Dashboard.
The Boosting toggle appears in the bottom of the right-hand column.
Don't forget to hit Save Changes if you alter your settings! đ¤
How the Global and Per-Link Settings Work Together
Think of Auto-upgrade Eligible Links as your default, and Boosting on each link as the final say for that link.
Global setting | Per-link Boosting | Result for that link |
ON | ON (or not set) | Eligible links can receive higher commissions |
ON | OFF | That link is excluded; Lasso will not auto-upgrade it |
OFF | OFF (or not set) | No auto-upgrades for any links |
OFF | ON | That link is included; per-link setting overrides the global default |
Tip: If you havenât changed Boosting on a specific link, it follows your global Auto-upgrade Eligible Links setting.
How to Change Your Global Default (Auto-upgrade Eligible Links)
In WordPress, go to Lasso â Settings â Amazon.
Toggle Auto-upgrade Eligible Links on or off.
Choose your option from the confirmation modal: Only New Links or Override All Links. More details on those below. đ
Click Save Changes at the bottom of the Settings page.
Only New Links
Applies the change to new links going forward. Existing links keep their current per-link Boosting settings (or inherit the previous global default if they were never changed individually).
Use this when: You want a new default but donât want to change links youâve already configured. For example, links tied to Amazon Creator Connections or other partnerships.
Override All Links
Applies the change to every existing Lasso link on your site.
Use this when: You want every link to match the new global setting, regardless of previous per-link choices.
How to Control Boosting for a Single Link (Lasso Pro)
Note: Per-link Boosting is available in Lasso Pro. The global Auto-upgrade Eligible Links setting is available in both Lasso Lite and Lasso Pro.
In WordPress, go to Lasso and open the link you want to manage.
On the Link Details page, find the Boosting toggle.
ON: Lasso can auto-upgrade this link to higher commissions when eligible.
OFF: Lasso will not auto-upgrade this link. Your current affiliate URL stays as-is.
Click Save Changes.
When Boosting is off for a link, Lasso:
Will not apply Brand Deal commission upgrades to that link.
Will track clicks like normal, based on your preferences.
Will monitor link health and out-of-stock status
Will apply mobile deep linking and internationalization (if those features are enabled)
Using Boosting with Creator Connections and Existing Partnerships
Do you participate in Amazon Creator Connections or already have existing partnerships that offer high rates and require specific tracking?
If so there are two popular options to ensure you keep those higher rates for those links but can also earn higher rates through Lasso on all your other Amazon links:
If you primarily use Creator Connections links:
Turn Auto-upgrade Eligible Links OFF as the default.
Turn Boosting ON for the non-Creator Connections links in Lasso.
If you have only select Creator Connections links:
Turn Auto-upgrade Eligible Links ON as the default.
Turn Boosting OFF for those specific Creator Connections links.
â See also: Can You Use Creator Connections with Lasso?
FAQ
Does Boosting switch my links from one affiliate program to another?
No. Boosting only applies to eligible Amazon links where Lasso has a higher-commission Brand Deal available for the same product. It will not turn your non-Amazon links into Amazon links, and it will not redirect shoppers to a different retailer.
Whatâs the difference between Auto-upgrade Eligible Links and Boosting?
Auto-upgrade Eligible Links (Settings â Amazon) is your global default.
Boosting (Link Details) lets you override that default for one link.
Per-link settings take priority over the global default.
What happens when I change Auto-upgrade Eligible Links?
Youâll see a modal asking how to apply the change:
Only New Links: updates your default for future Lasso links; existing per-link settings stay as they are.
Override All Links: applies the new setting to every Lasso link on your site, plus new Lasso links.
Does turning off Boosting affect my other Lasso features?
No. Turning off Boosting only stops commission auto-upgrades for that link. Click tracking, out-of-stock alerts, mobile deep linking, and internationalization continue to work normally.
Need More Help?
If you have any questions, please contact us via the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!