Lasso works with all kinds of links!
That means you can create a product link inside Lasso and use it anywhere in single product displays, grids, or even text links.
You could use Lasso to highlight:
other posts or pages on your blog
your own products on an eCommerce store
your newsletter subscription (via a link)
All you need to create a Lasso display is a link and that link could be to anywhere!
This also means that if you need to update the target URL, you just update it once inside the Dashboard and Lasso will automatically update all displays and links it finds in its Locations!