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Why Doesn't Lasso Pull Amazon Star Ratings?

Learn why using Amazon's star review ratings inside your Lasso display is against the Amazon Terms of Service.

Caitlin Ward avatar
Written by Caitlin Ward
Updated over 2 months ago

Amazon Doesn't Allow Star Ratings

Using Amazon's star ratings isn't allowed. It goes against their Terms of Service:

"(t) You will not display or otherwise use any of our customer reviews or star ratings, in part or in whole, on your Site unless you have obtained a link to that customer review or star rating through PA API and you comply with the requirements for PA API described in the License."

β€” Last updated on March 6th, 2024.

Because of this, Lasso doesn't pull reviews or star ratings via the API for your displays.

Lasso works hard to ensure you're always complying with Amazon's Terms of Service, so you don't need to worry about any violations!


Alternatives to Amazon's Star Ratings

Lasso does have the option to add a rating to your displays, though! Lasso has an "Primary Rating" or "Our Rating" field built-in that you can add to your displays in a couple of clicks.

🌡 NOTE: Star ratings are currently available in all paid Lasso plans. If you're on the free plan but want to add ratings to your displays, click here to upgrade today!

To add a rating to your displays:

In WordPress, open up the Lasso Link Details page you want to add your own star rating to.

Click the Add Custom Field button.

Switch to the Add from library tab and select Primary Rating.

Then, you'll have a default Primary Rating added to your display.

You can:

  • Tweak the rating's value. (3.5 shows as the default rating each time.)

  • Toggle the option to show or hide the field name.

  • Toggle the option to show or hide the field entirely.

TIP: Learn more about creating and using other Fields here in this article.


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