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What Is Lasso?

What Is Lasso?

Everything you need to know about what Lasso is, who Lasso is for, and why you should use Lasso.
Caitlin Ward avatar
Written by Caitlin Ward
Updated over a week ago

Lasso is an all-in-one WordPress affiliate marketing plugin that helps you create custom displays for your affiliate products (like the one below). It's much more than a link-cloaking service (although it does that too).

With Lasso, you can:

  1. Add any affiliate links: We’re not only for Amazon Affiliates, Reviews-only sites, or Best Lists. We're great for those too, but we’re so much more. We'll work with any affiliate link you have.

  2. Get link alerts: See which links are broken or out-of-stock, then instantly update them site-wide.

  3. Create beautiful product displays: Our displays come in six flavors: Single, Button, Image, List, Grid, and Gallery. All displays are customizable with shortcodes and CSS.

  4. Simplify Amazon affiliate marketing: We help you manage Amazon products on your site without even worrying about the API. Just copy/paste any amazon.com URL, and Lasso will grab the product data for you. We also work with OneLink and GeniusLink.

  5. Find monetization opportunities: Lasso will scan your site for recommended affiliate programs. You can also use Keywords to find and monetize specific anchor text across your site. And if you're doing a site audit, you can use our Content tab to see how many links you have per post (and monetize them, too!).

  6. Get useful insights with Google Analytics: Add your Google Analytics ID to Lasso, and see which links and pages earn you the most clicks. If you're using Universal Analytics, you can even see if it's a Lasso Link or Lasso Display that's being clicked.

What Lasso Isn't:

  1. Lasso isn't an internationalization tool: We even built a lightweight JS file to help with this in the early days of building Lasso, but we backed off. Once we heard that Amazon was actually trying to do this themselves, the team quickly agreed that it would be a waste of time and money for us to build in this direction. So, we recommend using Amazon OneLink.

  2. Lasso isn't slow: We’re all about speed, so our CSS is super lean and super customizable. If you use Amazon, we won't grab all of your Amazon data when you load a page on your site.

  3. Lasso isn't for multiple Amazon ID management: Lasso uses one Amazon ID to save you time. With one ID, you can add any amazon.com link, and we'll monetize it for you. If you have that same link on several posts and need to update it, we'll do that in a pinch. This way you can spend less time analyzing your content and more time optimizing it.

In Lasso’s 14-day trial, we:

  1. Teach you how to make the most of Lasso.

  2. Answer any questions you have, and help with potential plugins and theme conflicts.

  3. Do everything we can to help you out.

Take your site to the next level:

Are you ready to take your site’s income seriously? Get started today, and take Lasso for a test drive with our 14-day free trial.

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