If you haven't yet, please log into your Performance Integrations page. Click Add Integration, select Amazon, and you'll be prompted to enter your credentials.
Here's What You'll Need to Connect Amazon to Performance:
Amazon Associates Store ID
Amazon Associates Locale
Reports Access
Here's How to Get That Information:
Amazon Associates Store ID and Locale
You'll need to add your Amazon Store ID and Locale to Performance in order to automatically track Amazon revenue and click data.
1. The Store ID is the main ID your Amazon account is registered under. It can be found in the top corner of your Amazon Associates page and should end in -20 for US accounts. For example, test-20.
💡 Note: You only need to add your Store ID. Do not add the individual tracking IDs included in your Amazon Associates account. More on that here.
2. Your Locale can also be found at the top of your Amazon Associates page to the left of your Store ID.
3. In your Performance Integrations modal, click Submit.
Reports Access
1. If needed, please sign in to your Amazon Associates account.
2. Click on the dropdown arrow beside your account email, and choose Account Settings.
3. Then, choose the option for Manage Account Users And Select Your Primary E-Mail Address.
4. On the new screen that appears, click the Add Users tab.
5. Go back to your Amazon Integration screen in Performance. Copy the email address shown in the instructions:
For Non-US Amazon Associates Accounts: This will be
[email protected]For US Amazon Associates Accounts: This will be one of
[email protected],[email protected],[email protected], etc.
6. Go back to Amazon and enter that email address into the text box. Choose Reports Access from the dropdown menu.
7. From there, complete the captcha and then click Submit.
8. In your Performance Integrations modal, click I've Given Lasso Reporting Access. Then you're all set. 😎
A member of the Lasso team will accept the invite, and you'll start seeing Amazon data in your Performance reports in 24-48 hours.
Multiple Tracking IDs and Multiple Amazon Accounts
Multiple Tracking IDs
If you use multiple tracking IDs under your Store ID, you do not need to add them to Performance.
Performance will automatically grab all of the Tracking IDs under your Store ID and list them, so you can still attribute revenue to them separately.
Once your Amazon Associates Integration has been validated, click the Tag by Advertiser button to view your related Tracking IDs and assign them to different sites.
Multiple Amazon Associates Accounts
If you have multiple Amazon Associates accounts with different Store IDs, please add the Store ID for each account you use.
If you have any questions, please click the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!