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How to Optimize Your Conversion Rates
How to Optimize Your Conversion Rates

Earn more from you existing content with conversion rate optimization.

Gene Schleeter avatar
Written by Gene Schleeter
Updated over a week ago

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Here are some tips for optimizing conversion rates:

Define Your Goals

Before you can optimize your conversion rates, you need to define your goals. What actions do you want your visitors to take? Common goals include making a purchase, signing up for a newsletter, or filling out a contact form.

Once you've defined your goals, you can start optimizing your website to achieve those specific goals.

Improve Your Website Design

Your website design plays a big role in your visitors' experience and can have a significant impact on your conversion rates.

Here are some tips for improving your website design:

  • Use clear, easy-to-read fonts and colors

  • Use high-quality images, screenshots, and videos

  • Use contrasting colors for CTA buttons (increases clickthrough rates)

  • Use whitespace and other design elements to create a clean, uncluttered layout (less distractions from your offers)

Use Compelling Calls to Action

Calls to action (CTAs) are the buttons or links that encourage your visitors to take action.

Here are some tips for using compelling CTAs:

  • Use action-oriented, directive language, such as "buy now" or "subscribe today"

  • Make your CTAs stand out by using contrasting colors or large fonts

  • Use multiple CTAs throughout your website to encourage your visitors to take action

Use A/B Testing

A/B testing is the process of testing two versions of a web page to see which one performs better.

Here are some tips for using A/B testing:

  • Test one element at a time, such as your headline, image, or CTA

  • You can use Lasso with Google Analytics to see which posts send the most clicks to your affiliate offers

  • Use a tool such as Optimizely to create and run website copy tests

  • Run your tests for a sufficient amount of time to gather statistically significant data

  • Use the results of your tests to make informed decisions about your website design and messaging

Use Retargeting

Retargeting is the process of showing ads to visitors who have previously visited your website.

Here are some tips for using retargeting to improve your conversion rates:

  • Use a tool such as Google Ads or Facebook Ads to create your retargeting ads.

  • Show different ads to visitors who abandoned their cart versus those who viewed a specific product.

  • Use a clear, compelling CTA in your retargeting ads to encourage visitors to return to your website.


Optimizing conversion rates requires a combination of website design, messaging, testing, and retargeting.

By using these strategies, you can increase the percentage of visitors who click on your affiliate offers and make a well-informed purchase.

Questions or Issues?

If you run into any issues at all, please reach out to [email protected], and a team member will respond ASAP.

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