Avoiding the Spam Folder

Make sure your emails hit the primary inbox so they actually get opened.

Gene Schleeter avatar
Written by Gene Schleeter
Updated over a week ago

The spam folder is the bane of every email marketer's existence.

When your emails end up in the spam folder, they're less likely to be seen and clicked on by your subscribers.

Here are some tips for avoiding the spam folder:

Use a Professional Email Marketing Platform

Using a professional email marketing platform, such as Mailchimp or Constant Contact, can help you avoid the spam folder. These platforms are designed to help you send emails that are compliant with email best practices and are less likely to trigger spam filters.

Follow Email Best Practices

Following email best practices is key to avoiding the spam folder. Here are some best practices to keep in mind:

  • Use a recognizable sender name and email address.

  • Avoid using all caps, excessive punctuation, or spammy language in your subject line and email content.

  • Include a clear, compelling call-to-action (CTA) in your email.

  • Use a plain text version of your email in addition to your HTML version.

Use a Double Opt-In Process

Using a double opt-in process, which requires your subscribers to confirm their email address after signing up, can help you avoid the spam folder.

This process helps ensure that your subscribers are genuinely interested in your emails and are less likely to mark them as spam.

Segment Your Email List

Segmenting your email list can help you avoid the spam folder by sending targeted, relevant emails to your subscribers.

By segmenting your list based on factors such as demographics, interests, or behavior, you can send emails that are more likely to be opened and engaged with.

Questions or Issues?

If you run into any issues at all, please reach out to [email protected], and a team member will respond ASAP.

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