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How to Use the Advertisers Report
How to Use the Advertisers Report

Benefits and use cases for using the Advertisers report in Performance.

Caitlin Ward avatar
Written by Caitlin Ward
Updated over a week ago

The Advertisers report shows you which Advertisers and brands are performing well for your site(s).

You can see the Revenue, Clicks, EPC (earnings per click), and Network for each Advertiser. ๐Ÿ‘‡

So, how can you use this report to boost your earnings?


Brand Awareness

You can use Clicks to see which brands your readers trust the most.

This can help you tailor your content to their interests and increase engagement.

TIP: These also make good candidates for callouts in your CTA buttons.

Using this Lasso Display as an example, you could deliberately use "Buy from Walmart" or "Buy from Amazon" if those brands appear at the top of your Advertisers report.


Placement Optimization

You can also see which brands have the highest EPC (it may not be the ones with the most revenue!).

This can help you optimize your content and promotions to maximize your earnings.

If you notice a brand has a really strong EPC but low revenue or clicks, youโ€™ll want to highlight that one as often - and as quickly - as you can (without being spammy).

Using the example image below, the brands towards the bottom have higher EPC but lower clicks and revenue than the brands at the top. Adding products from these brands to existing posts (or writing more posts for these brands) could prove lucrative.


Better Commissions

And if you're looking to make deals with brands for custom commission rates, you can see which brands you pull in a ton of revenue or traffic for.

Using the example image below, these two brands have high revenue and clicks, but the EPC is very low.

These may be good brands to engage with and try to negotiate a better deal. ๐Ÿค‘


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