Overview
You can add any parameters that you'd like to your Lasso Links. Those parameters will be passed through after your audience clicks your link.
What Are Pass-Through Parameters?
Pass-through parameters (also called URL parameters or query parameters) are extra pieces that you attach to the end of a URL. They're usually used for things like tracking, filtering, or identifying where a click came from.
They come after a question mark ? in a URL and are typically in a key=value format.
Example:
https://example.com/product?utm_source=facebook&utm_campaign=spring_sale
In that example:
utm_source=facebooktells the website that the visitor came from Facebookutm_campaign=spring_saleidentifies the specific marketing campaign
How Pass-Through Parameters Work
Let's say your Lasso Link is https://domain.com/lasso-path. We'll pretend this URL will redirect to https://google.com.
You can add parameters to the end of the cloaked link, like this:
https://domain.com/lasso-path/?anything=something&another=something2
Readers will then be redirected to:
https://google.com?anything=something&another=something2
Using Pass-Through Parameters with Lasso
You can add parameters to your Lasso Links via the post editor.
For example, you can click the pencil icon on your Lasso text link in the Gutenberg editor.
Then you can add your pass-through parameters right at the end of your link.
Once you're done, the link will show your pass-through parameters.
Need Help?
If you have any questions, please click the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!