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Can I Use Pass-Through Parameters in My Links?

Yes! Lasso fully supports pass-through parameters.

Caitlin Ward avatar
Written by Caitlin Ward
Updated over 3 months ago

Overview

You can add any parameters that you'd like to your Lasso Links. Those parameters will be passed through after your audience clicks your link.


What Are Pass-Through Parameters?

Pass-through parameters (also called URL parameters or query parameters) are extra pieces that you attach to the end of a URL. They're usually used for things like tracking, filtering, or identifying where a click came from.

They come after a question mark ? in a URL and are typically in a key=value format.

Example:

https://example.com/product?utm_source=facebook&utm_campaign=spring_sale

In that example:

  • utm_source=facebook tells the website that the visitor came from Facebook

  • utm_campaign=spring_sale identifies the specific marketing campaign


How Pass-Through Parameters Work

Let's say your Lasso Link is https://domain.com/lasso-path. We'll pretend this URL will redirect to https://google.com.

You can add parameters to the end of the cloaked link, like this:

https://domain.com/lasso-path/?anything=something&another=something2

Readers will then be redirected to:

https://google.com?anything=something&another=something2

Using Pass-Through Parameters with Lasso

You can add parameters to your Lasso Links via the post editor.

For example, you can click the pencil icon on your Lasso text link in the Gutenberg editor.

Then you can add your pass-through parameters right at the end of your link.

Once you're done, the link will show your pass-through parameters.


Need Help?

If you have any questions, please click the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!

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