Lasso Lite offers a great starting point for those new to affiliate marketing and need link management and prettier displays than most options out there.

Lasso Lite includes affiliate link management including link-cloaking for non-Amazon links.

You can add your affiliate link to Lasso and it will store it for you to reuse. If it's not an Amazon link, Lasso will add a cloaked link with a /go/ prefix.

For example, if your affiliate link looks like this:

https://www.shareasale.com/r.cfm?B=770952&U=119848&M=67763&urllink=

Paste that into the link box and Lasso Lite will convert it to:

https://www.yoursite.com/go/shareasale

You can then customize the permalink (the word or phrase that comes after /go/) into something unique related to the product.

Note: Lasso Pro lets you change your prefix or remove it altogether.

In Lasso Lite, you won't have the ability to use Locations which locates everywhere the affiliate link already exists on your site to help you keep them updated.

Lasso Lite only includes the default Lasso theme, "Cactus."

Here's an example of a Lasso display:

Note: Not all of the features in the display example above are available on Lite, such as discount pricing from Amazon, pros/cons, or secondary buttons.

You can add a unique Title, Badge, Description, Price and Image to your Lasso Link Details for each product link in Lasso Lite.

You can customize the colors of your Lasso display defaults in Lite:

In Lasso Lite, you only have access to the Single display type:

You will not get access to displaying links/products using Groups, such as with Grid, List, Table, or Gallery displays.

You also can't use button-only or image-only display types in Lasso Lite.

Lasso Lite includes the ability to add your own Amazon PA API credentials so that any Amazon products are updated daily.

If you don't have your own Amazon PA API credentials, you'll either need to get them or upgrade to a Lasso Pro subscription.

Note: In Lasso Pro, you don't need your own Amazon PA API credentials to pull daily Amazon data - we use our own for you!

Now let's get into some of the unique features of a Lasso Pro subscription that Lite doesn't have.

This is a general overview of the feature differences and not exhaustive, plus Lasso Pro is improving all the time with regular updates.

You can try Lasso Pro for yourself with our 14-day money-back guarantee. If you don't love it, you can get your money back. See pricing options here.

Lasso Pro includes affiliate link management including link-cloaking for non-Amazon links.

You can add your affiliate link to Lasso and it will store it for you to reuse. If it's not an Amazon link, Lasso will create a cloaked link for you that you can customize.

For example, if your affiliate link looks like this:

https://www.shareasale.com/r.cfm?B=770952&U=119848&M=67763&urllink=

Paste that into the link box and Lasso Lite will convert it to:

https://www.yoursite.com/shareasale

You can then customize the permalink (the word or phrase after /) into something unique related to the product.

With Lasso Pro, you can choose to add a prefix to all your cloaked links, e.g. /recommends/ or not have one at all.

With Lasso Pro, every affiliate link will be tracked across you site using Locations so you'll be able to see where your link is already placed as either a Text Link or a Display:

Lasso Pro has several unique themes that you can use to alter the design of your Lasso product displays.

You can learn more about how to use Lasso Display Themes here.

Lasso Pro also has additional display options which Lite does not, like:

With Lasso Pro, you can immediately start pulling Amazon product data for every Amazon link you add into Lasso and you won't need your own PA API credentials!

Just add a new link with the full Amazon URL and Lasso will auto-clean it and keep the product info updated daily.

If you want to use your own Amazon PA API credentials to source product data, you can do that too.

Lasso Pro includes Auto-Amazon which helps keep your Amazon affiliate links collected into your Lasso Dashboard and constantly updated.

It also includes the SiteStripe Migrator that can convert all your broken SiteStripe embeds into Amazon API code to keep them working and converting!

Lasso Pro can even detect links from dozens of the major affiliate programs/networks and creates a copy of the product in your Lasso Dashboard.

Click here to read about the full list of networks the scan works with.

Lasso Pro annual subscriptions include access to Performance which helps affiliate marketers track their commissions/revenue in one place and connects with all major affiliate networks.

Click here to learn more about the incredible benefits that Performance offers.

Lasso Pro includes the Opportunities features which help you to:

Lasso Pro includes link alerts for broken links and out-of-stock products (Amazon).

These are just a handful of the incredible features that a Lasso Pro subscription has to offer!

👉 Get a full overview of Lasso features and solutions here