Why Don’t My Affiliate IDs Appear in Some Amazon Links Created in Lasso?
If you’re noticing that your affiliate tracking ID is not included in some Amazon links created using Lasso, this may be due to Lasso's integration with Amazon Attribution and partner brands. This article will explain why this happens, how it benefits you, and how to manage your settings if you prefer using your own tracking IDs.
Understanding ‘maas’ Attributes in Amazon Links
When you generate Amazon affiliate links through Lasso, some links might use Amazon Attribution 'maas' attributes instead of displaying your traditional affiliate tracking ID. These attributes are applied when the product belongs to a Lasso partner brand. Here’s why:
Higher Commission Rates: Lasso collaborates with partner brands to provide higher-than-standard commission rates for affiliate sales. When this feature is enabled, your links are automatically upgraded to use these partner rates.
Tracking Through Amazon Attribution: The ‘maas’ attributes ensure proper attribution for sales tied to Lasso’s partner arrangements. Even though your standard affiliate tracking ID is not visible, you still earn commissions for purchases made through these links.
Managing Your Affiliate Tracking IDs in Lasso
While the default setting to upgrade links to partner rates offers benefits, you may wish to retain your own Amazon affiliate tracking ID for consistency or personal preference. Lasso makes it easy to manage this.
How to Use Your Standard Affiliate ID Instead
To prevent links from upgrading to partner rates and ensure your own affiliate tracking ID is used, follow these steps:
Navigate to your WordPress admin panel.
Go to
Lasso > Settings > Amazon.Locate the option titled "Auto-upgrade Eligible Links."
Toggle this setting off to disable automatic upgrades to partner rates.
Save your changes by clicking the "Save Changes" button at the bottom of the page.
Once this is done, all Amazon links will revert to using your traditional affiliate tracking ID and will no longer include Amazon Attribution ‘maas’ attributes.
Benefits of Partner Rates
While disabling Auto-upgrade ensures the use of your own affiliate ID, consider the advantages of keeping this feature enabled:
Potentially higher commission rates through partner arrangements.
Automated tracking without needing to manually configure links.
However, if link consistency for branding or tracking purposes is a priority, disabling this feature might be preferable.
FAQs
What are ‘maas’ attributes, and how do they affect my commissions?
‘Maas’ attributes are unique identifiers assigned through Amazon Attribution for tracking commissions tied to Lasso partner rates. They replace your traditional affiliate ID but ensure you still earn commissions.
Can I toggle between partner rates and my own affiliate ID for each link?
Lasso does not currently offer a per-link toggle. The setting to enable or disable Auto-upgrade applies globally to all eligible links. By understanding and managing these options, you can tailor Lasso’s Amazon integration to best suit your affiliate marketing needs.