Overview
Some Lasso users wonder if you can use Creator Connections links with Lasso, since Lasso has its own partner deals in the Marketplace.
The good news is you can use Amazon Creator Connections links in Lasso!
While you can't earn both Creator Connections commissions and Lasso Marketplace commissions on the same link, you can still use both types of links.
Lasso also has a setting to exclude your Creator Connections links from any of Lasso's automations (like adding higher commissions from brand deals), so your Creator Connections links are safe.
Background
Lasso’s Boosted Links feature automatically replaces Amazon's base commission rate with higher-paying brand deals whenever available (on the same ASINs!).
However, if you’re part of Amazon’s Creator Connections program, you’ll want to keep your personalized Amazon tracking link active to ensure you continue earning your exclusive rate.
How to Keep Your Creator Connections Rate in Lasso
Follow these quick steps:
Go to your Lasso Links Dashboard.
Use the search bar to find any products that are part of your Creator Connections program.
Click on the link to open the Link Details page.
Turn off the “Boosted” toggle.
Once you’ve turned off Boosted:
Lasso will stop applying brand deal replacements to that product.
Your link will continue to use your Creator Connections Amazon URL (e.g.,
amzn.to/...).You’ll still benefit from Lasso features like click tracking and out-of-stock detection
This setup gives you the best of both worlds: Lasso’s tracking and analytics with your exclusive Amazon commission rate.
Example
If your Creator Connections link is:
https://amzn.to/123abc
After turning off Boosted, your visitors will still land on that same link, even if your Lasso display or shortlink looks like:
https://lasso.to/yourproduct
Troubleshooting
Q: My link still shows “Boosted” even after I turn it off.
Try refreshing your dashboard or clearing your cache. The setting should update immediately.
Q: Can I mix boosted and Creator Connections links?
Yes, you can toggle Boosted on or off per link, giving you complete control over which links use Lasso brand deals and which use your own affiliate relationships.
Q: Will I still be able to participate in Creator Promotions so I can hit gross sales bonuses?
Yes! Only links that get Lasso's Marketplace partner deals are excluded. Typically, the rate they offer is higher than the sales bonuses. But you can toggle off the "Boosted" toggle for any channel, video, or link that you want to include in your Creator Promotions tracking. You will still get Lasso's out-of-stock and clicking tracking features while making sure everything runs through your Amazon Associates account like normal.
Need Help?
If you have questions, the Lasso team is here to help. Click that chat bubble in the bottom right corner, or send an email to [email protected] anytime. We're here for you!