Localization helps make sure your affiliate links send visitors to the correct regional store based on where they’re located. This improves the shopping experience for readers and helps you earn commissions from international traffic.
What is localization in Lasso?
Localization automatically detects a visitor’s country and redirects them to the appropriate regional version of a retailer’s site (for example, Amazon US, UK, or Canada) instead of sending everyone to a single store.
How does Lasso handle localization?
When localization is enabled:
Visitors are redirected to the matching country store when one is available
The product stays the same, but the storefront changes to match the visitor’s location
The redirect happens automatically, with no action required from the reader
This allows a single link to work globally instead of needing separate links for each country.
How does localization affect commissions?
Localization can increase commissions overall, especially if you have international traffic.
Without localization:
International visitors may land on a store they can’t buy from
You may miss commissions from non‑US traffic
With localization:
Visitors are sent to a store where they can complete a purchase
You can earn commissions from multiple countries instead of just one
Your commission rate still depends on the affiliate program and country, but localization helps ensure the sale is properly tracked.
Do commission rates change with localization?
Sometimes. Affiliate commission rates can vary by country and program. Localization does not change the rate itself—it simply makes sure the sale is credited to the correct regional affiliate account.
Do I need separate affiliate accounts for localization?
Yes. To earn commissions from different countries, you must add your affiliate IDs for each supported region inside Lasso. If no affiliate ID is available for a visitor’s country, Lasso will fall back to your default link.
What happens if localization is turned off?
If localization is disabled:
All visitors are sent to the same destination URL
International visitors may be unable to purchase
You may lose commissions from global traffic
In simple terms
Localization helps you earn more from international visitors by sending them to the right store automatically, while commissions are still determined by each retailer’s regional affiliate program.