Lasso offers both free and paid features. The free plan lets you manage and monetize links, while paid plans unlock advanced tools for optimization, automation, and scale.
What features are included for free?
The free plan is designed to let creators use Lasso long-term, not just try it out.
With the free plan, you can:
Create and manage affiliate links
Edit and update links from the Lasso dashboard
Use link cloaking with branded URLs
Add and manage most link displays
Create and publish Lasso Pages, including link-in-bio pages and product collections
Earn commissions through Affiliate+ on eligible products
For many creators, this is enough to manage links and start monetizing immediately.
What features require a paid plan?
Paid plans unlock tools focused on growth, optimization, and efficiency, including:
Advanced product displays and comparison features
Link and display performance insights
Tools to identify broken, missing, or unoptimized affiliate links
Automation and time-saving features for managing links at scale
Additional customization and advanced settings
These features are most useful once your site or channel grows and link optimization starts to matter more.
Can I downgrade from paid to free?
Yes.
You can downgrade to the free plan at any time. When you do:
Your links remain live
You keep access to link management
Most displays and Pages continue to work
Paid-only features will be disabled, but your existing content will not suddenly break.
Do I have to upgrade to use Lasso?
No.
Lasso is fully usable on the free plan. Upgrading is optional and intended for creators who want deeper insights, better optimization, and more control as they grow.
How do I know if I need a paid plan?
You may want a paid plan if you:
Manage a large number of affiliate links
Want to optimize earnings with data and automation
Rely heavily on comparison tables and advanced displays
Need tools to audit, clean up, or scale monetization
If you’re just getting started or want simple link management, the free plan is often enough.
In simple terms
The free plan covers core link management, Pages, and Affiliate+ monetization, while paid plans unlock advanced optimization, automation, and scaling tools.