🚥 NOTE: This support article is for managing links in the Lasso web app (app.getlasso.co). If you're looking to manage links in WordPress, we recommend starting here.
Whether you're a new creator or an experienced pro, Lasso makes keeping track of your links so much easier.
Here, you'll learn how to:
Add links to Lasso.
Edit and customize your links.
Find and share your links.
Track your links.
See when links are broken or out-of-stock (and fix them!).
Add Your First Link
1. Go to the Links Dashboard.
2. Click the green Add New Link button in the top right corner.
3. Paste your affiliate URL into the field provided, then click Add Link.
Bam! You just added your link. 🎉 Next, it's time to customize it.
Edit and Customize Your Link
Once you've added your link, you'll land on the Link Details page. This is where you'll control how your link looks and acts.
Let's break it down. Here's what you'll find on this page. 👇
Image and Title
The image and title are used to help easily identify and find your link.
If it's included in your Lasso plan, Lasso will automatically populate the title and image for you from Amazon's API.
If you'd like to customize them:
Click the image to upload an image from your computer.
Click the pencil icon to customize the title.
Affiliate Link
The link under Your Affiliate Link is the one you should share with your audience. Click the button beside it for easy copying!
Your unique shortened Lasso link is made up of two things:
Domain | Permalink |
The Domain is the web address that hosts your affiliate link. It’s the first part of your shortened link.
Having a short Domain makes your links look nicer and less spammy.
By default, everyone uses Lasso’s shared domain ( | The Permalink is an identifier that is auto-generated for you. The Permalink is what makes the link unique, so it will never be the same across different links or different accounts. |
🤔 Why do you see lasso.to for the link? This powers all of Lasso's features, like click tracking, boosting, and easy updating. You'll still keep all of those features even with a Custom Domain.
Primary Destination URL
This is the final URL users land on.
If a product goes out of stock, a link is broken, or you want to change your recommendation, all you need to do is change the Primary Destination URL.
Then, when your audience clicks your lasso.to Affiliate URL, they'll automatically go to your new Primary Destination URL.
💡 Does the Primary Destination URL need to include your tracking ID? Yes! If you add your Amazon tracking ID to Lasso, we'll automatically turn plain Amazon links into your affiliate links. For all other stores and networks, you'll need to copy your link from their platform and add it to Lasso.
Boosted Toggle
The Boosted toggle is a setting available for all Amazon links.
When toggled on, Lasso will automatically do the following tasks each time a link is clicked:
Search for and apply the highest commission possible. If that's from our Marketplace, your Amazon Attribution tracking will be used. If that's the base Amazon rate, your Amazon tracking ID will be used.
Send your audience to the Amazon app.*
Send your audience to their local Amazon store.*
When toggled off, Lasso will keep the tracking included in your Primary Destination URL and won't check for better commission rates.
*Indicates paid features.
Categories
Use Categories to organize your links by adding categories. This is useful for grouping similar products.
Notes
The Notes field is for your use only and won't show to your audience. You can add any details or specifics for that link that you want to remember and reference later.
Find and Share Your Links
Review Link Performance
Back on the main Links dashboard, you’ll see all your links listed with:
Product Image and Name
Platform Icons
Alerts (e.g. broken or out-of-stock)
Number of locations where the link appears
Clicks tracked so far
🟣 Click any product name to go straight to its Link Details page.
Tips for Managing Your Links Efficiently
Keep link titles short and clear for easier scanning.
Use categories to group links by topic, campaign, or platform.
Regularly check for alerts and clicks to ensure your links are active and performing.
Boosted links maximize earnings automatically—leave the toggle on!
Next Step: Add Displays or Track Earnings
Now that your links are set up, you can:
Add them to your site using Lasso Displays or Shortcodes
Track clicks and earnings under the Analytics and Income tabs
For a full walkthrough on adding displays, check out our Displays support guide.