When you add a new Lasso Link (or view an existing Link), it'll bring you to the Link Details page. This is the hub for all the settings for that particular Link.

Here you can customize your Display and override any default link settings, like link cloaking.

You can go back and change these settings anytime. Any changes you make will apply to every occurrence of this link on your site. In other words: fix it once, and Lasso will do the rest!

Sean walks you through the whole process in this video:

Here's a quick table introducing all of Lasso's Link Details features. We'll run through everything in more detail below. :)

In the Link Details page, you can add an image, price, description, and even add your link to a Group. That said, only three pieces are required for each link.

1. Name: This is the title of your Lasso Displays. It's also clickable in the Display! Once clicked, readers will go to the Primary Destination URL.

It'll also help you find your links. For example, a product called Lasso: The All-In-One WordPress Plugin for Affiliate Marketing would appear in your Dashboard if you searched for "wordpress plugin".

2. Permalink: If you have link cloaking enabled (more on this later), this is where you'll cloak your link. Whatever you add to this box will come after your domain. In the image above, you can see the full link (https://getlasso.co/lasso-plugin/) underneath the title at the top of the page.

In this case, https://getlasso.co is our domain. The /lasso-plugin/ permalink is unique to this link.

Note: You won't see a Permalink box for Amazon links because Amazon doesn't like link cloaking. Instead, the link under the title at the top of the page will be the Amazon link with your Primary Tracking ID.

3. Primary Destination URL: This is the URL you added at the start of this whole process. When someone clicks on your cloaked link from #2, they'll be redirected to this link.

Now for the fun part! These steps will help you customize your Displays - no coding required. Any changes you make will appear in your example Display in the top right corner in real-time.

1. Name: This is the title of your Lasso Displays. It's clickable! Once clicked, readers will go to the Primary Destination URL.

2. Primary Destination URL and Button Text: Customize the Button Text with a strong CTA to get more clicks. Once someone clicks the button, they'll go to the Primary Destination URL.

3. Secondary Destination URL and Button Text*: Adding a URL here will create a second button for this Display. It can be a link to a review, another buying option, or anything you'd like.

4. Custom Fields*: By default, you'll have three options: Primary Rating, Pros, and Cons. You can also create your own Fields. This is useful for comparing multiple products or highlighting important features.

5. Display Theme*: By default, this will be the theme you picked in your Lasso Settings. Want to use a different theme for this link? Click the dropdown box and choose any theme you'd like.

6. Badge Text: Use this to emphasize the top of your Displays. Popular choices are "Our Pick", "Editor's Choice", and "Best for XYZ". But be creative! This is a great way to add personality to your Displays and earn reader trust.

7. Price: Lasso will automatically pull the price if you're using an Amazon link. If it's discounted, you'll see a strikethrough on the normal price with the sales price in bold. For non-Amazon links, you can customize the price with both text and numbers.

8. Description: Here, you share more details about the product or service you're linking to. A short paragraph of 1-4 sentences typically performs best.

You can also add rich HTML text, including bolding, italicizing, underlining, linking, and creating lists. All formatting will be included in your Displays.

9. Disclosure*: This will default to the Disclosure you've written in your Lasso Settings. If needed, you can change the Disclosure here for this particular Link. Any changes you make here will only affect this particular Lasso Link.

10. Show Disclosure*: Toggling this on shows the Disclosure in your Display. Toggling it off removes it. For example, let's say you default to showing a Disclosure, but you decide to create a Lasso Link to one of your internal posts. Flip this toggle, and you'll remove that affiliate Disclosure!

1. New Window / Tab: Toggle this on to add rel="noopener" to your link. This opens a new browser window when your visitor clicks this link. Toggle this off to send your visitor directly to the clicked link in the same browser tab.

2. NoFollow / NoIndex: Toggle this on to add rel="nofollow" to your link, which tells search engines it's an affiliate link. Toggling it off keeps it as a DoFollow link, which is useful for backlinks and links to reputable articles relevant to your content.

3. Groups*: Add Links to Groups, then display the Groups as a List, Grid, or Gallery. You can also use Groups to categorize your links in the Lasso Dashboard.

4. Sponsored: Toggle this on to add rel="sponsored" to your link. This tells search engines someone paid for this link, and Google is starting to recommend this for affiliate links.

5. Detect Opportunities*: Toggle this on to tell Lasso to look for this Link on your site. If we detect a similar link, you'll see it at the top of your Link Details page under "Opportunities". Toggling this off means you won't get Opportunities alerts for this link, which is useful for internal links.

6. Link Cloaking*: This changes the appearance of your link in your post's content. Toggling it on means visitors will see the link as yourdomain.com/permalink, which is recommended for non-Amazon affiliate links. Toggling it off means visitors will see the Primary Destination URL (the link you initially added to Lasso).

At the top, you'll see a sub-navigation bar with Locations and Opportunities.

These show you where this link appears on your website as either a text link, image link, or Lasso Display.

If you have any questions, please contact us via the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!

* Indicates a premium feature available with paid subscriptions.