What Is Click Localization?
Click localization is a feature that automatically redirects visitors to the correct Amazon store for their country. This boosts your conversion rate and gives your audience a better, more personalized experience.
You may also hear this referred to as:
Internationalization
International monetization
Geo-direction
Geo-redirection
Geo-targeting
Does Lasso Localize Links?
Yes! This is included in the Lasso Pro and Studio plans.
🌵 Using the Free or Creator plans but want to use click localization? Upgrade today!
Setting up Click Localization in Lasso
You can set your click localization preferences one time in Lasso. Then, Lasso will automatically send your audience to their local Amazon stores without any extra effort or links on your part.
1. Navigate to your Amazon Settings page in your Lasso account.
2. If you haven't yet, add Your Default Tracking ID.
NOTE: This is the fallback ID Lasso will use whenever we don't detect a pre-existing tracking ID on your Amazon links. This way, you'll always get credit for your Amazon sales. For help finding your tracking ID, click here.
3. Add the International Tracking IDs for any country where you have an approved Amazon Associates tracking ID.
NOTE: Your tracking IDs do not have to be from the same Amazon Associates accounts, and they don't have to be connected through Amazon OneLink. As long as you have a valid tracking ID, even if it isn't connected to your main Associates account, you can add it to Lasso.
4. If you have multiple sites or channels, click the dropdown to the right of International Tracking IDs. Choose the one you'd like to edit, and you can then update the international IDs for that site or channel too.
NOTE: If custom international tracking IDs aren't added for a site or channel, it will use the Default IDs. You only need to add custom IDs if you want different tracking for each property.
5. Hit Save Changes at the bottom of the page.
That's it! 🎉 Any time your Lasso links are clicked, Lasso will now send your audience to their local Amazon store.
Which Links Will Lasso Localize?
NOTE: Localization currently only works with Amazon links.
Lasso will localize clicks to any Lasso links. This includes links that are:
In your Lasso Dashboard, whether that's in the WordPress plugin, your list of YouTube products, or your Links page.
Covered by the Lasso JavaScript snippet. If you use the Lasso Pro plugin, the JavaScript is automatically added for you.
Lasso.to links. Any cloaked link with Lasso.to as the domain is automatically localized.
🌵 NOTE: Localization only works with Lasso Pro plans. Don't yet have Lasso Pro but want to use click localization? Upgrade today!
Need Help?
If you have any questions, please contact us via the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!