Overview
Amazon has updated how API access works for Associates.
Instead of the older Product Advertising API (PA-API) credentials, you’ll now use Creators API credentials when connecting Amazon to Lasso.
You’ll be asked to enter three values:
Credential ID
Secret
Version
If you see references to “Access Key” or “Secret Key,” those are from older documentation and should not be used.
Do I need API access to get Amazon product data?
Only Lasso Lite requires your own API credentials.
If you're using a Lasso paid plan, you do not need to add them because you have access to Amazon's API through Lasso. However, adding your API credentials to the paid Lasso plugin will make retrieving the product data faster.
Before You Start
Make sure you have the following ready:
An active Amazon Associates account
Access to your Lasso dashboard
Time to copy and paste your credentials right away.
It should only take about 5-10 minutes, but Amazon may only show the Secret once.
Step 1: Confirm Your Partner Tag
Log into Amazon Associates.
Confirm the Country of your account. This will be used later as your Default Tracking ID country.
Locate the Store ID in the top right corner. This will be used later as your Partner Tag. (It will usually end in -20, -21, etc.)
Step 2: Generate Creators API Credentials in Amazon
Complete the Creators API registration flow in your Amazon Associates account.
Confirm you see the confirmation modal showing:
Credential ID
Secret
Version
Do NOT close this window. Keep it open and proceed to the next step below.
Step 3: Add Credentials in Lasso
Go to WordPress > Lasso Lite (or Lasso) > Settings > Amazon.
Locate the Amazon API settings in the top of the right column.
Ensure that the Use Creators API toggle is toggled on.
Enter your credentials:
Default Tracking ID Country
Credential ID
Secret
Partner tag
Version
Click the Validate button below your credentials to make sure they're connected properly.
If a Validation error occurs, you will see a red banner at the top of the page. Follow the instructions to resolve the issue.
If Validation is successful, you will see a green banner at the top of the page.
Click Save Changes at the bottom of the page.
TIP: Before closing the Amazon Associates page, consider saving the Credential ID, Secret, and Version in a safe place in your personal records. You won't be able to generate the same ones again.
Step 4: Test It
Once your credentials are verified, try adding an Amazon link to Lasso to make sure it successfully retrieves the product information.
Click "Add New Link" in the top right of your Lasso or Lasso Lite plugin dashboard.
Add a new Amazon link.
It can be from SiteStripe or straight from the Amazon browser.
Confirm that:
Image loads
Title appears
Pricing data shows
If all three load, your setup is complete.
Troubleshooting
The paid Lasso plugin will pull Amazon price, image, and title info with and without API keys. If it's not showing for you at all, please email [email protected] for help troubleshooting.
If you're not seeing Amazon product data in Lasso Lite, go through these checks:
Make sure you entered Credential ID, Secret, and Version, not older Access Key fields.
Make sure you added the credentials in the correct order. Ex: Credential ID in the Credential ID field.
Try generating a new set of credentials in Amazon and paste them again.
TIP: If you're using Lasso Lite and have less than $100 per month in sales from Amazon, it's possible there aren't sufficient API credits in your account.
In this case, the paid plugin can help get the product data for you. Reach out to [email protected], and we can set you up with temporary access to make sure it works for you.
Need Help?
If you have questions, the Lasso team is here to help. Click that chat bubble in the bottom right corner, or send an email to [email protected] anytime. We're here for you!