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How To Use The Primary and Secondary Buttons For Choices
How To Use The Primary and Secondary Buttons For Choices

Lasso makes it easy to give visitors a choice where they want to buy from.

Andrew avatar
Written by Andrew
Updated over a week ago

We believe WireCutter.com is the greatest affiliate site of all time. And we learned a lot from following their lead.

For example, some of their product boxes include multiple buy buttons that allow visitors to choose which source they want to buy from.

And with Lasso, you can do the same thing. 😎


How to Add a Secondary Button to Your Lasso Display

You can add a Primary Destination URL and a Secondary Destination URL to two stores. This gives your visitors a choice and could increase your conversion rates.

All you need to do is navigate to the Link Details page of your product.

You'll have an option for the Secondary Destination URL in the lefthand column.

Add in your preferred link, adjust the button text to show the new store name, and your secondary button will appear in your Display automatically.

Note: Be sure to hit Save Changes at the bottom of the page to save your progress. πŸ˜‰


FAQs

Do you have to use the secondary button for a link to another store?

Not at all! You can also use the secondary button to link to a review on your site or any link whatsoever.

What happens if you add a non-Amazon link as the Primary Destination URL and then add an Amazon URL to the Secondary Target URL? Will that still pull Amazon product data?

Product data will only be pulled from the Primary Destination URL. If you include the Amazon URL in the Secondary Destination URL, no Amazon information will be used.

If you're recommending Amazon and another store, we recommend adding Amazon as the Secondary Destination URL. This way, you're not going against Amazon's Terms of Service.

If you'd like to have Amazon as the first button, you can use your own photo of the product and turn off pricing information.

If you're worried about violating Amazon's Terms of Service, we recommend consulting an attorney.


If you have any questions, please contact us via the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!
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