What Are Lasso's Data Attributes?
You may notice that there are Lasso data attributes, shown as data-lasso-id, on your displays or links. They might look like this in your code:
In Displays, the code would look like this:
<a href="https://www.example.com/aff/" data-lasso-box-trackable="true" data-id="5898" id="css-5898">
In text links, the code would look like this:
<a href="https://www.example.com/aff/" data-lasso-id="120144" data-lasso-name="Affiliate Link">
What Do Lasso Data Attributes Do?
When Lasso is first installed, it scans your entire site to produce a link database.
Lasso does this so that it can find where all your affiliate links are. This way, you can import links via Auto-Amazon and for other networks. It's also Lasso's way of finding the specific link on a specific post to apply the changes you make via the Lasso Dashboard.
Having a link index powered by these attributes means that when you change a display's or link's title, URL, description, etc, it will automatically be updated in all its Locations.
TIP: You can see all the particular Locations for your links by clicking the Locations tab in the Link Details page.
Lasso acts as an all-in-one solution for managing your affiliate links from one Dashboard so you don't need to track down where you've placed all your links.
Just update in Lasso, and the posts which had the old link will be updated for you. All thanks to your Lasso data attributes!
Do Lasso's Data Attributes Affect My SEO?
No!
Search engine crawlers care about what's on your page and visible to your users above anything.
Lasso isn't the only plugin that will add data attributes to your links. You may see more than just this attribute on your links. Even WordPress sometimes adds data attributes to your links to keep track of things.
Do Lasso's Data Attributes Affect My PageSpeed?
No!
Extra data attributes in your links has basically zero affect on your page load, and they won't affect Google PageSpeed factors like LCP, FID, CLS, FCP, INP, and TTFB.
The few scripts Lasso loads are extremely minimal and do not slow down your website.
Does Lasso Sell My Data?
No!
Lasso doesn't sell any of your personal, sensitive information. This includes your Lasso data attributes. Those are stored directly on your site and are only used to help you manage your links.
How to Remove Lasso Data Attributes from Links
Lasso needs the data-lasso-ids in order to help you keep your links up to date and apply all the changes you make via the Lasso Dashboard. Because of that, we highly recommend that you don't remove the Lasso data attributes if you're still using Lasso.
💡 NOTE: If you think Lasso's attributes are causing an issue will your site, please reach out to [email protected] so we can help.
If you do want to remove the data-lasso-ids, all of your Locations will show as 0 because Lasso will no longer know where the links on your site are located.
This option is typically only used if you're planning to cancel and uninstall Lasso and want these attributes removed from your links.
To remove the Lasso data attributes, you can go to Lasso > Settings > General and click the button for Remove Data Attributes:
Need Help?
If you have any questions, please contact us via the chat bubble in the bottom right corner of this page or email us at [email protected]. We're here to help!